Frase
SERP research, briefs and drafting in one editor.
Overview
Frase pulls competing search results into a brief, then helps draft and optimise the article against that research without leaving the editor.
Teams reach for Frase when serp research, briefs and drafting in one editor. It sits in the paid bracket (Plans from $45/mo) and is reviewed by AIAtlas editors against the tasks people actually bring to it, not marketing claims.
Best for
Where this tool consistently outperforms alternatives.
- Marketers
- Content Creators
- SEO teams
Pricing
Indicative plans — always confirm on the official site.
Free
Trial only
Limited evaluation access.
- Core features
- Community support
- Usage caps
Paid
PopularPlans from $45/mo
For individuals and small teams shipping daily.
- Highest-quality models
- Priority speed
- Full history and exports
Enterprise
Custom
Security, control and volume pricing.
- SSO and audit logs
- Data residency options
- Dedicated support
Pros & cons
Pros
- Research and writing in one place
- Fast brief creation
- Reasonable price for the depth
Cons
- Editor feels dense
- Add-on cost for heavy AI use
Key features
What you actually get day to day.
Automatic SERP research summaries
Content briefs in one click
AI drafting inside the editor
Optimisation score against competitors
Alternatives
Four similar tools worth comparing before you commit.
Frequently asked questions
Ready to try this AI?
Start with Frase on the official site — Plans from $45/mo.