Recraft
Vector-native generation for brand and icon systems.
Overview
Recraft generates true SVG output, so logos, icon sets and illustrations arrive as editable vectors that stay on-brand across an entire design system.
Teams reach for Recraft when vector-native generation for brand and icon systems. It sits in the freemium bracket (Free credits · From $12/mo) and is reviewed by AIAtlas editors against the tasks people actually bring to it, not marketing claims.
Best for
Where this tool consistently outperforms alternatives.
- Design
- Marketing
- Art
Pricing
Indicative plans — always confirm on the official site.
Free
$0
Everyday use with fair limits.
- Core features
- Community support
- Usage caps
Paid
PopularFrom $12/mo
For individuals and small teams shipping daily.
- Highest-quality models
- Priority speed
- Full history and exports
Enterprise
Custom
Security, control and volume pricing.
- SSO and audit logs
- Data residency options
- Dedicated support
Pros & cons
Pros
- Only strong vector-first model
- Consistent icon families
- Clean editable output
Cons
- Weaker at photoreal imagery
- Smaller community
Key features
What you actually get day to day.
True vector SVG generation
Brand style sets for consistency
Icon set generation in one pass
Mockup and layout tools
Alternatives
Four similar tools worth comparing before you commit.
Frequently asked questions
Ready to try this AI?
Start with Recraft on the official site — Free credits · From $12/mo.